Combined Overview
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Ad Spend
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Leads
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Gross Profit
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ROAS
Daily Performance
Spend & Leads by Day
Ad spend (bars) with lead volume overlay (line, right axis)
Funnel Breakdown
Conversion Journey
Stage Drop-off
Volume at each step — conversion rate to next stage shown below
Daily Trends
Leads per Day
New leads generated daily
Closes per Day
Sales closed daily
Economics
Cost per Lead vs Cost per Close ($PC)
Acquisition cost comparison
Gross Income vs Ad Spend
Revenue versus what was spent
Income
Spend
Head-to-Head Comparison
| Metric | 🔵 VSL Opt-In | 🩷 No Opt-In | Winner |
|---|---|---|---|
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